Hometown Senior Living Management Team

To ensure a consistent high standard of quality care for our residents, Hometown Senior Living employs Certified Nursing Assistants (CNA’s) and trained caregivers as our direct care staff. In addition to this certification, our Resident Assistants receive initial and continuing training and education in core assisted living competency subjects. Our Resident Assistants also receive specialized training in memory care, challenging behaviors, and hospice care.

Resident Assistants at Hometown Senior Living are the heart and soul of our company. They are the direct care providers who ensure the safety, well being and over all care for your loved ones.

Mary Hendricks
Founder, President & CEO
Mary’s health care career began as a Certified Nursing Assistant providing direct care for seniors in their home through an agency and later as a Resident Assistant in an assisted living setting.Through her many years of experience and dedication she was promoted into several management roles in residential care settings such as; Assistant Manager, Residence Director, Executive Director, Regional Memory Care Specialist and Marketing Director. Mary’s hands on experience & passion for providing quality senior care assures a strong foundation of knowledge and leadership within our company.In addition to her executive responsibilities, as the Founder of Hometown Senior Living; Mary’s primary role is customer and community relations. Additionally, she leads the Operations Department, guiding her team towards our mission.

Greg Hendricks
Vice President, Chief Financial Officer
Greg is responsible for developing and setting the overall financial strategy and direction of the company. He also leads and oversees all accounting, legal and information technology aspects of the company. In addition, leads the company’s strategic business growth and development opportunities. Greg has a passion for ensuring the company’s financial health and long term stability by being responsible stewards of the resources entrusted to us.His experience includes a wealth of finance, business development, real estate and legal work. He has a Bachelor of Science degree from St. Cloud State University and a Masters of Business Administration in Finance degree from Cornerstone University.

Dale Armitage
Executive Director of Operations

Cammi Hotchkiss-Fox, RN
RN Case Manager
I have been an RN since 2014 and have worked in a wide variety of nursing positions but I have always had a passion for and been drawn back to care for seniors. I have been with Hometown Senior Living since January of 2020 and have enjoyed every day working with staff, residents and families. I like working here because HSL is a kind, caring, compassionate and respectful company to work for. They treat every resident, staff member and family with respect and dignity and truly go above and beyond in every way.My passion for Senior Care allows me to enjoy and love being able to care for each resident along with their families. It is amazing to get to know each one of them and get to know their life story. It enables me to personalize caring for them on a day to day basis. My current role with HSL is RN Case Manager and the best part of each day is to be able to see the residents’ smiles, to care for them when needed, and work together with the caregivers and family members to enrich their quality of life.

Amanda Rowles
RN Staff Educator
Amanda’s health care career began as a Personal Support Staff in 2007. There, she worked with verbal and non-verbal adults and children with cognitive, physical, and functional disabilities. She obtained her Certified Nursing Assistant Certification in 2008, working for eleven years as an aid. As a CNA, she was an In-Home Care Manager. In addition, she cared and advocated for a variety of complex patients in the float-pool, visiting different facilities around the Twin Cities area. Amanda graduated from nursing school in 2019 from Metropolitan State University with her Associate’s Degree in Nursing. Advancing her education, she now holds Bachelor’s in Science of Nursing Degree (2020). As a nurse, Amanda has worked with pediatrics and geriatrics while specializing in respiratory (ventilator) support.Amanda joins the Hometown Nursing Team to primarily train, educate, and inspire our direct care staff. She is a hands-on trainer and is excited to equip staff to care for our residents well. She works closely with the RN Case Manager to stay up to date on the needs of our residents and provide nursing support.

Marilee DeMars
Finance Administrative Assistant and Benevolence Fund Liason
Marilee comes to us with a background in banking and small business finance. She brings a wealth of knowledge and skills in regard to bookkeeping, payroll, banking, reconciliation, audits, and administrative support. Her skills in this area are highly valued, but her integrity and passion for her job is a true asset to our admin team. She loves people and loves numbers – so she feels she hit the jackpot with this job! When asked what she likes about working for Hometown she said “This company has a mission statement that includes the line, “Hometown Senior Living ultimately exists to honor and glorify God by providing loving care to those whom He has created and entrusted to us.” And Hometown Senior Living fulfills this pledge – both to the residents and to the employees!”Marilee also serves as the Benevolence Fund Liason. The Benevolence Fund exists to come alongside employees during times of hardship with resources to support and relieve stress from circumstances beyond their control. If you would like more info regarding the Fund, please email Marilee at mdemars@hometownseniorliving.com

Tricia Bender
Director of Operations

Nicole Powell
Human Resources Manager
Nicole Powell is our Human Resources Manager. She manages onboarding, training and benefits for our employee group. Nicole holds a degree in Human Resources and Business Management and comes to us with several years of experience in the healthcare industry. She works closely with the Operations Management team and the RN Educator to ensure that our teams are knowledgable and prepared to care for our residents well.Nikki enjoys working for a small – family owned business because it provides the flexibility to offer a personal touch. She enjoys being able to hire into an environment with one of the best staff to resident ratios in the industry and to be able to set the staff up for success. She is drawn to HR in senior care because she values being able to help and care for the elderly in a way that is meaningful for them.

Cheyanne Schmitt
Activities Coordinator
Cheyanne has worked for Hometown Senior Living for almost 4 years and was promoted to the Activities Coodinator position in 2019. She has worked as a caregiver and a Home Manager at two of our locations and has done a wonderful job at both. Cheyanne sites that Hometown’s mission statement is similar to her own personal mission and strives to provide quality and compassionate care to our residents. She values the senior population and is inspired by hearing their life stories. From a young age, she has been exposed to a variety of generations. When she was just 3 years old, her family was visiting a nursing home. Cheyanne walked up to a woman to comfort her, rubbed her arm and said “Its OK, I’m here now,” and her passion for comfort has never waned. She feels that senior care is her destiny.

She is drawn to work with Hometown Senior Living because of the opportunity to get to know the seniors! Her responsibility as the Activity Coordinator puts her in a unique role to get to know the residents on a personal level and enrich their lives with activities that they personally enjoy. She likes being able to show staff how to have fun at work by serving seniors well. Check out our Facebook page to see the latest on what Cheyanne has been doing with the residents!

Elizabeth Hendricks
Finance Executive
Elizabeth has 15 years of experience in day to day financial management of small to mid-size companies. She has extensive training in financial management software and financial compliance. She is responsible for all daily aspects of finance at Hometown including Billing Services, payroll administration, daily budgeting and benefits administration.Her prior experience also includes Director of Operations in a staging company and she uses this experience and the training received therein to manage the aesthetic environment of the Hometown Senior Living homes. She is drawn to enriching the experience of the employee group at Hometown and is therefore driven in engaging employees via benefits that can be used to improve lives and reach goals.

Laurie Gunter
Executive Administrative Assistant
Laurie Gunter is an invaluable part of our the administrative team, providing administrative support to Marketing, Operations, Human Resources and Finance. The 2018 recipient of the Hometown Mission and Values Award – Laurie has displayed a steadfastness in belief and support of the Hometown Mission Statement. Her background includes many facets of the long-term care industry including care-giving, management, scheduling, human resources, licensing, and training to name just a few.Laurie spent a lot of time with her great-grandmothers while she was growing up and this inspired a passion for senior care in her life. She began working as a CNA when she was young and enjoys providing specialized care through getting to know the people for which she cares. Laurie has been in the long-term care industry for 30 plus years and says “I feel that Hometown really cares about the residents, families and their employees more than any other company I have worked for. I am grateful to have found and work for Hometown Senior Living.”

Butch Hendricks
Asset Manager
Butch has 40 years of building maintenance and asset experience and is trained, and certified where applicable, in both major and minor home systems.He is passionate about senior care and loves to listen to their life experiences. He deeply cares about the safety and well-being of our residents and is motivated by that to ensure their environment is suited to their needs and comforts. Butch is a 2020 recipient of the Hometown Mission and Values Award.

Lora Cobb
Assistant Asset Manager
Lora has worked in the customer service industry for 25+ years. She started with Hometown part-time, helping to care for the summer flowers and cleaning offices. She now works FT in an asset management position and is responsible for the care and maintenance of our homes. After many changes in her life, she felt led to make a change after working in a biblical counseling ministry in her church. An opportunity arose for a full-time position in asset management and she felt that was a great fit! She enjoys interacting with the residents while she is caring for the homes. Lora says “I have a servant’s heart, and I love to invest time in people! My most memorable day was singing to a resident who was near the end of her life and I can’t even sing. I am pleased that I can share my faith openly. This is so much more than a job to me.” Lora’s heart for people makes her a great team member and we are honored that she has partnered with us in pursuit of our mission. Lora is a 2020 recipient of the Hometown Mission and Values Award.

Hometown Senior Living Locations